We Found Some Policy Violations on Your Site: Google AdSense

As much as Google AdSense gives publishers the opportunity to earn, it also applies a certain set of rules to be obeyed, asking publishers to be at their best. Based on publisher activities, AdSense takes actions to remind them that they are being watched. How To Get Google Adsense Approval.



One of the ways of AdSense communicates their reaction to publishers is by issuing policy violation warnings. AdSense issues these warnings to publishers when it detects basic violations on a website that can be fixed quickly. Best Ad Network For Website high Paying [Adsense Alternatives].

Policy Violations on Your Site: Google AdSense

These warnings are meant to give publishers the chance to make necessary improvements. In case of such warnings, a lot of publishers panic as ad serving is temporarily disabled, until the fixes are made.

There can be more severe repercussions for publishers when the incidence of policy violation happens more than once. But how does this happen; what triggers these warnings; do the ads stop serving; and what should publishers do next when they receive policy violation warnings from AdSense?

Did you Receive a Policy Violation Warning?

When AdSense issues you a warning, you receive an email from [email protected] with the subject ‘We Found Some Policy Violations on Your Site.’ Apart from the email, you also get a notification that shows in your AdSense account panel.

As mentioned above, these warnings give you the chance to make the necessary corrections on your affected pages or website. To help you do that, the link provided in the email and the notification guide you on where the violation exists. Upon clicking those links, the opened pages will detail the steps you need to take to fix the identified problems.

Earlier, Google used to conduct a review three days after issuing a warning. Publishers were expected to take the recommended action during that period. However, with rules being tightened, Google now makes site-level and section-level enforcements, partially disabling ad serving with immediate effect. There are also cases where ads stop running site-wide when publishers fail to respond to policy violation warnings in a timely manner or receive multiple policy violation warnings.

What Triggers these Warnings?

Here are the top reasons which trigger AdSense to send you policy violations:

1) Plagiarized Content

Google favors unique and quality content. As a result, it won’t allow you to place ads on pages that have plagiarized or copyrighted content. Copied content is one of the most common reasons why AdSense issues warnings, but publishers definitely have control over this aspect.

2) Misleading Ad/Page Layout

After content, ad layout and experience is the next thing Google pays attention to. Your layout should be such that it is easy for users to distinguish between the content and ads. Ads placed too close to the content can invite invalid clicks. In response, Google deducts the clicks identified as invalid/fake clicks.

3) Breach of Content Guidelines

Google’s content guidelines are one of their strongest sets of rules applicable to publishers. Any content or text description having sexual context, profanity, explicit jokes, and violence is strictly monitored. This is one of the major reasons why ads on such pages stop serving.

4) Poor Ad Labelling

Ads labeled under the ‘Resources’ or ‘Insights’ category asking users to click on them are considered mislabelled. Labels that are acceptable include ‘Advertisement’ or ‘Sponsored Links.’

5) Calling Attention

Similar to explicit content, drawing unnatural attention towards ads using loud visuals, call-outs, or placements that prompt clicks are not permitted. These types of ads immediately go in moderation, and in the majority of cases, they get taken down.

6) Tampering AdSense Code

Every ad slot gets a code snippet provided by AdSense to run the add on the webpage. Modifications to this code snippet can lead to the ad getting disabled or trigger AdSense to issue a warning.

7) Ads on Non-ad Friendly Pages

Any website’s structure has some pages meant for information and acknowledgment. Placing ads on About Us, Contact Form, 404 Page Not Found, Copyright, Terms of Service, and Sign Up/In pages are considered policy violations.

8) No Privacy Policy

One of the clauses in Google’s content policies is the addition of a privacy policy on the website. Publishers are required to place information that addresses third-party vendors who use cookies to serve ads, Google’s use of advertising cookies, and opt-out option from personalized ads for users.

9) Disclosure of AdSense Earnings

Google’s terms and conditions include the confidentiality clause wherein disclosing AdSense information is considered a policy violation. The types of information include Google software, technology, documentation related to the services, CTRs and other performance metrics, revenue data, and information about beta services.

10) Breach of Webmaster Guidelines

Webmaster Guidelines encourage publishers to create high-quality and original content intended for humans, not search engines. Breach of these guidelines and inappropriate content publishing such as using content spinners is also one of the reasons which can lead to policy violation warnings.

Types of Warnings Issued by AdSense

To mitigate the effect of warnings, first, you need to find out what type of warning has been issued to you. At the beginning of this post, we mentioned that Google now directly disables the ads on a site, section, page, and account-level basis. Your warning notification will specify the level/type of warning that has been issued to you. Here are the steps on how you can resolve policy violations and prevent warnings in the future:

Site-level

Site-level enforcements are applicable to the overall website, e.g. publisherwebsite.com. Google issues you this warning when it finds serious compliance issues in one or more than one of your websites present in your AdSense account. As a result, AdSense disables the ad serving on that entire site and asks you to make the changes in order to make the site Google compliant and resume the ad serving.

Section-level

Section-level enforcements are applicable on specific pages under a section a website, e.g. publisherwebsite.com/blog. If a warning is issued, you can expect restricted or disable ad serving on non-compliant pages. As the name suggests, in section-level enforcements, ads will continue to serve on pages without any violation/compliance issues.

Page-level

Page-level enforcements are applicable on specific pages where Google finds policy issues, e.g. https://www.thugsofbd.com/2019/12/100-free-seo-tools-smallseotoolscom.html or https://www.thugsofbd.com/2019/12/4-best-paypal-alternatives.html. When a page-level warning is issued, ad serving is restricted or disabled on the specific non-compliant pages. Similar to section-level, ads continue to serve on pages without any violation/compliance issues.

Account-level 

Account-level enforcements are more severe than warnings. Account suspension or disablement happens in the case of multiple policy violations that are beyond the acceptable threshold of warnings. During the suspension period, ad serving is stopped on an account-level, i.e., no ads will show on any of the websites associated with that AdSense account.

What to do After Receiving a Warning?

Once you know the level/type of warning issued to you, the next step is to make the changes accordingly and request for a review of your website, and here’s how to do it:

• Sign in to your Google AdSense account. 
• Go to Account. 
• Click the Policy Centre.
• Go to Site with Enforcements section and click on the website name with site/section/page-level violations.
• Click on the down arrow to expand the details of the violation. 
• Next, click Request Review.
• Finish the form and hit the Request Review.

Typically, Google takes about a week to review the website and resume ad serving, if the website is found compliant after making the changes in the affected sections. In the case of recurring violations, websites can often experience instant ad disabling and further actions. How To Get Google Adsense Approval. 10 Google Alternatives: Best Search Engines In The World.