Facebook Shop: Shop and Shopping will be on Facebook

A new feature called Shops has been added to Facebook. This feature will turn Facebook and Instagram pages into digital stores. According to Facebook, the main goal of this feature is to help small businesses grow.

In a recent live video, Facebook CEO Mark Zuckerberg revealed the feature. This will basically add online shops to the pages and profiles, from where customers can see and buy the products of their choice.

Facebook Shop: Shop and Shopping will be on Facebook
Facebook Shop: Shop and Shopping will be on Facebook


If you want a business, you can add support to bring it to Facebook completely through this feature. The Shops feature will also have third party support like Shopify, Big-Commerce, Popular WordPress eCommerce. There is also the benefit of implementing a customer loyalty program.

According to Facebook, setting up a Facebook shop is much easier and free than setting up a store. Businesses will be able to add any product they want to the Facebook Shop. Cover photos and shop colors can also be selected to match the accent of the organization.

In other words, every business, big or small, can deliver their products to the customers through Facebook Shop.

The shopping feature is also coming to Instagram, the shopping tab will be added to the app in a few days. With this feature, Facebook's future plans are to bring WhatsApp, Messenger and Instagram Direct-apps under one roof and provide an e-commerce place for businesses.

Facebook has added this feature as part of its support for small businesses that are struggling to survive the ongoing lockdown for Covid-19.


That Livestream, Mark Zuckerberg said the feature would help such stores keep their revenue uninterrupted and give them the courage and strength to reopen their stores after the lockdown. A survey by Facebook found that one-third of small businesses will not be able to reopen their stores due to a lack of revenue after the lockdown. Also more than half of businesses said they would fail to re-employ their previous employees.

With the ongoing lockdown due to Covid-19, the Shops feature will again open up avenues for small businesses. The feature may not be able to fully mobilize the economy, but it will alleviate some of the economic losses of businesses.

Facebook has tried to build an e-commerce platform before, Mark Zuckerberg admitted during a live stream. All users will get the shops feature in a few days.
Satkhira Somoy Popular Online News
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